MPC web site and merchandise adds horsepower to charity event ...

The mission of the inaugural Louisville Concours d'Elegance was simple: to bring some of the rarest and most elegant cars in the country to historic Churchill Downs to raise money for Brooklawn Child and Family Services - an organization that helps restore hope and healing for abused or neglected children. But to support an event that would feature Ferraris, Alpha Romeos and other rare cars, the merchandising and communication support would have to be of a particularly high quality.

To that end we created a regally designed web site that was the portal for all information about the event. Then we sourced and customized ultra high-end, ultra unique "official merchandise" - like Barlow luxury valet key holders and etched crystal decanters - that were available for purchase on both the web site and at the event.

The results of the event exceeded all expectations. Over 3,500 people were in attendance and in excess $80,000 was raised for this worthy cause in a single day.

Got an event that needs both high-end merchandising and communication support? MPC can do!